This type of persuasive speech is the most commonly used persuasive claim for class presentations. Policy suggestions need to be real and sincere and based on evidence. Anytime you are asking what should be done to make a given situation better, you are using a claim of policy. Questions of policy refer to persuading for a change to an existing law, plan, or policy or creating a new policy. Ethos, pathos, and logos all contribute to our ability to persuade and empower others. Persuasion is the altering or modifying of a person’s attitudes, beliefs, values, or outlook about a topic. Apply module concepts in final questions and activities Click on the PDF below to read this chapter. Distinguish between ethical and unethical forms of persuasion.ħ. Apply the appropriate organizational pattern based on your persuasive goals.Ħ. Identify persuasive strategies that make a speech more effective.ĥ. List the different types of persuasive speeches.Ĥ. Describe the functions of persuasive speeches.ģ.
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In this chapter, you will explore the elements of persuasion and consider how to put them into practice in your academic, personal, and professional lives.Ĭhapter objectives: After studying this chapter, you should be able to:Ģ. Because of this, rhetors (or speakers) must motivate their audiences to think or behave differently by presenting reasoned arguments. Persuasive speeches must confront the complex challenge of influencing or reinforcing peoples’ beliefs, attitudes, values, or actions, all characteristics that may seem natural, ingrained, or unchangeable to an audience.
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